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Types of blogs

There are various types of blogs, and each differs in the way content is delivered or written.

By media type

A blog comprising videos is called a vlog, one comprising links is called a linklog,, a site containing a portfolio of sketches is called a sketchblog or one comprising photos is called a photoblog
By device
Blogs can also be defined by which type of device is used to compose it. A blog written by a mobile device like a mobile phone or PDA is called a moblog.
Genre
Some blogs focus on a particular subject, such as political blogs, travel blogs, fashion blogs, project blogs or legal blogs (often referred to as a blawgs).
Legal status of publishers
A blog can be private, as in most cases, or it can be for business purposes. Blogs, either used internally to enhance the communication and culture in a corporation or externally for marketing, branding or PR purposes are called corporate blogs.
Blog search engines
Several blog search engines are used to search blog contents (also known as the blogosphere), such as blogdigger, Feedster, and Technorati. Technorati provides current information on both popular searches and tags used to categorize blog postings.

Blog popularity

Recently, researchers have analyzed the dynamics of how blogs become popular. There are essentially two measures of this: popularity through citations, as well as popularity through affiliation (i.e. blogroll). The basic conclusion from studies of the structure of blogs is that while it takes time for a blog to become popular through blogrolls, permalinks can boost popularity more quickly, and are perhaps more indicative of popularity and authority than blogrolls, since they denote that people are actually reading the blog's content and deem it valuable or noteworthy in specific cases.

The blogdex project was launched by researchers in the MIT Media Lab to crawl the web and gather data from thousands of blogs in order to investigate their social properties. It gathered this information for over 4 years, and autonomously tracked the most contagious information spreading in the blog community. The project is no longer active.

Blogs are also given rankings by Technorati based on the amount of incoming links and Alexa Internet based on the web hits of Alexa Toolbar users. In August 2006, Technorati listed the most linked-to blog as that of Chinese actress Xu Jinglei and the most-read blog as group-written Boing Boing.

Gartner Group forecasts that blogging will peak in 2007, levelling off when the number of writers who maintain a personal website reaches 100 million. Gartner analysts expect that the novelty value of the medium will wear off as most people who are interested in the phenomenon have checked it out, and new bloggers will offset the number of writers who abandon their creation out of boredom. The firm estimates that there are more than 200 million former bloggers who have ceased posting to their online diaries, creating an exponential rise in the amount of dotsam and netsam (i.e. unwanted objects) on the Web.

It was reported by Chinese media Xinhua that the blog of Xu Jinglei received more than 50 million page views, claiming to be the most popular blog in the world. In mid-2006, it also had the most incoming links of any blogs on the Internet.


Blogging and the mass media

Many bloggers differentiate themselves from the mainstream media, while others are members of that media working through a different channel. Some institutions see blogging as a means of "getting around the filter" and pushing messages directly to the public. Some critics worry that bloggers respect neither copyright nor the role of the mass media in presenting society with credible news. Bloggers and other contributors to user generated content are behind TIME magazine naming the 2006 person of the year as "you".

Many mainstream journalists, meanwhile, write their own blogs -- well over 300, according to CyberJournalist.net's J-blog list. The first known use of a Weblog on a news site was in August 1998, when Jonathan Dube of The Charlotte Observer published one chronicling Hurricane Bonnie.

Blogs have also had an influence on minority languages, bringing together scattered speakers and learners; this is particularly so with blogs in Gaelic languages, whose creators can be found as far away from traditional Gaelic areas as Kazakhstan and Alaska. Minority language publishing (which may lack economic feasibility) can find its audience through inexpensive blogging.


Legal issues

The emergence of blogging has brought a range of legal liabilities. Employers have "dooced" (fired) employees who maintain personal blogs that discuss their employers. The major areas of concern are the issues of proprietary or confidential information, and defamation. Several cases have been brought before the national courts against bloggers and the courts have returned with mixed verdicts. In John Doe v. Patrick Cahill, the Delaware Supreme Court held that stringent standards had to be met to unmask anonymous bloggers, and also took the unusual step of dismissing the libel case itself (as unfounded under American libel law) rather than referring it back to the trial court for reconsideration. In a bizarre twist, the Cahills were able to find the ISP address of John Doe, who turned out to be the person they suspected: the town's mayor, Councilman Cahill's political rival. The Cahills amended their original complaint, and the mayor settled the case rather than going to trial.

In Singapore, on the other hand, two ethnic Chinese were imprisoned under the country’s anti-sedition law for posting anti-Muslim remarks in their weblogs. Internet Service Providers, in general, are immune from liability for information that originates with Third Parties (U.S. Communications Decency Act and the EU Directive 2000/31/EC).

In Malaysia, eight Royal Dutch Shell Group companies collectively obtained in June 2004 an Interim Injunction and Restraining Order against a Shell whistleblower, a Malaysian geologist and former Shell employee, Dr John Huong. The proceedings are in respect of alleged defamatory postings attributed to Dr Huong on a weblog hosted in North America but owned and operated by an 89 year old British national, Alfred Donovan, a long term critic of Shell. The Shell action is directed solely against Dr Huong. Further proceedings against Dr Huong were issued by the same plaintiff companies in 2006 in respect of publications on Donovan weblog sites in 2005 and 2006. The further proceedings include a "Notice to Show Cause" relating to a "contempt of court" action potentially punishable by imprisonment. The contempt hearing and a related application by the eight Royal Dutch Shell plaintiff companies for Dr Huong to produce Alfred Donovan for cross-examination in connection with an affidavit Donovan provided, was scheduled to be heard in the High Court of Malay in Kuala Lumpur on 17th August 2006. Donovan's principle weblog is royaldutchshellplc.com. In Kanuary 2007, Jeff Ooi and Rocky's Bru are sued for defaming a pro-government newspaper. This is the first legal case against bloggers in the country.

In Britain, a college lecturer contributed to a blog in which she referred to a politician (who had also expressed his views in the same blog) using various uncomplimentary names, including referring to him as a "Nazi". The politician found out the real name of the lecturer (she wrote under a pseudonym) via the ISP and successfully sued her for £10,000 in damages and £7,200 costs. In the spring of 2006, Erik Ringmar, a tenured senior lecturer at the London School of Economics was ordered by the convenor of his department to "take down and destroy" a blog in which he discussed student life at the school.

Mark Cuban, owner of the Dallas Mavericks, was recently fined during the 2006 NBA playoffs for criticizing NBA officials on the court and in his blog.

Ellen Simonetti, a US airline attendant, lost her job after posting photos of herself in uniform displaying more cleavage than ordinary on her blog "The Queen of the Sky". Simonetti took legal action against the airline for "wrongful termination, defamation of character and lost future wages".

In India, blogger Gaurav Sabnis resigned from IBM after his posts exposing the false claims of a management school, IIPM, led to management of IIPM threatening to burn their IBM laptops as a sign of protest against him.

In the United States blogger Aaron Wall was sued by Traffic Power for defamation and publication of trade secrets in 2005. According to Wired Magazine, Traffic Power had been "banned from Google for allegedly rigging search engine results." Wall and other "white hat" search engine optimization consultants had exposed Traffic Power in what they claim was an effort to protect the public. The case was watched by many bloggers because it addressed the murky legal question of who's liable for comments posted on blogs.

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